• Most change efforts fail before they begin because they’re designed at the wrong level—not where people actually are. People will nod when you roll out a change, but continue doing what they’ve always done unless they believe the system was built with them and for them.
  • You don’t need more data; you need data that people trust because they created it themselves. Keep it simple, keep it basic, and interpret it together—because different ways of showing the same data is not progress.
  • Real change occurs when individuals believe their actions matter—not just because it’s in the system, but because they are recognised, valued, and tied to something larger. People follow what they believe in, not what they’re told.